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Harnessing Place Branding through Cultural Entrepreneurship

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 |  2014-12-08 |  2014-12-08 | File type: PDF

||About the Author|Frank M. Go is Professor Emeritus of the Erasmus University where he held the Bewetour chair of tourism marketing at the Rotterdam School of Management and sits on the Advisory Board of Media Tenor and Customer Connection. An editorial board mem

This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.



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