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How the Gringos Stole Tequila: The Modern Age of Mexico's Most Traditional Spirit

Chantal Martineau




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 | #981021 in eBooks |  2015-05-01 |  2015-05-01 | File type: PDF

||0 of 0 people found the following review helpful.| Five Stars|By Jason. S.|Outstanding work and interesting journey|0 of 0 people found the following review helpful.| Great historical book with good, useful information|By C. Soberman|Interesting book for an American living in Mexico. I always preferred Mezcal - now I know why. We spent a night in the town of Tequila a couple of| |"A phenomenal book -- probably one of the smartest books about a spirit I've ever read." --The Toronto Star

"A rich story... engaging." -- The Wall Street Journal

Best of 2015 cocktail (and spirit

Once little more than party fuel, for years tequila in the U.S. market was dominated by a crude hybrid, aptly called “mixto,” but of late, it has graduated to the status of fine sipping spirit. Now growth in sales of real tequila, made from 100 percent agave, is outpacing that of the cheap stuff by some threefold. But there’s more to the story of tequila than its popularity, and How the Gringos Stole Tequila traces the spirit’s ev...

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