[PDF.68dx] Intercultural Communication and International Marketing: Corporate Advertising on the Internet

Intercultural Communication and International Marketing: Corporate Advertising on the Internet

[PDF.mu51] Intercultural Communication and International Marketing: Corporate Advertising on the Internet

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 | #4257166 in eBooks |  2006-01-19 |  2006-01-19 | File type: PDF

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Diploma Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Heidelberg, 106 entries in the bibliography, language: English, abstract: This research examines the relevance of intercultural communication for international marketing, focusing on corporate advertising via the Internet.

The first chapter outlines the importance of cultural competence in the f...

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