[PDF.24wj] Intercultural Competence - The Key to Successful International Marketing: Intercultural Behavioral Training as an Approach to Market Development

Intercultural Competence - The Key to Successful International Marketing: Intercultural Behavioral Training as an Approach to Market Development

[PDF.um34] Intercultural Competence - The Key to Successful International Marketing: Intercultural Behavioral Training as an Approach to Market Development

Intercultural Competence - The  Monika V. Kronbügel epub
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 |  2015-09-21 |  2015-09-21 | File type: PDF

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Doctoral Thesis / Dissertation from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Comenius University in Bratislava (Faculty of Management), language: English, abstract: In today’s globalized world, international marketing becomes more and more important for businesses aiming to be successful on a global level. As Monika V. Kronbügel shows in her up-to-date dissertation, atta...

You easily download any file type for your gadget.Intercultural Competence - The Key to Successful International Marketing: Intercultural Behavioral Training as an Approach to Market Development   |  Monika V. Kronbügel.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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