[PDF.30hj] International Business and Tourism: Global Issues, Contemporary Interactions (Routledge International Series in Tourism, Business and Management)
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International Business and Tourism: Global Issues, Contemporary Interactions (Routledge International Series in Tourism, Business and Management)
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| #3147008 in eBooks | 2014-12-02 | 2014-12-02 | File type: PDF||About the Author||Tim Coles is University Business Research Fellow and Senior Lecturer in Management in the School of Business and Economics at the University of Exeter, UK, where he is also co-director of the Centre for Tourism Studies. | |
Whether it’s bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel – and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade-in services. It provides new perspectives on tourism as a form of international business...
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