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International Business Case Studies For the Multicultural Marketplace (Managing Cultural Differences)

Robert T. Moran, David O. Braaten Ph.D., D.B.A., John Walsh




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 | #2669651 in eBooks |  2013-01-11 |  2013-01-11 | File type: PDF

||0 of 0 people found the following review helpful.| International Business Case Study (Managing Cultural Differences)|By Ernest C. Boswarva|very useful case studies. Based on actual events and which bring to life the tensions and misunderstandings inherent in cross culture negotiations. These are very useful for class exercises. PS As an instructor I would like to get hold of an instructors handbook but have not at the time o|About the Author|Robert Moran, Ph.D., is a Professor of Global Management, Emeritus at Thunderbird School of Global Management in Arizona, USA.|

This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.

Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic...

You can specify the type of files you want, for your device.International Business Case Studies For the Multicultural Marketplace (Managing Cultural Differences)   |  Robert T. Moran, David O. Braaten Ph.D., D.B.A., John Walsh. Which are the reasons I like to read books. Great story by a great author.

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