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International Business Strategy

Alain Verbeke




[PDF.wk26] International Business Strategy

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 | #972164 in eBooks |  2013-03-31 |  2013-04-04 | File type: PDF

||0 of 0 people found the following review helpful.| Four Stars|By Ajit Singh|it is not very great book. hard to understand.| |"Two things make Alain Verbeke's book stand out from other textbooks. First, it incorporates the latest theoretical insights and helps students to understand the complexities of international business in the real world. Second, it is truly integrative, present

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programme...

You can specify the type of files you want, for your gadget.International Business Strategy   |  Alain Verbeke. I really enjoyed this book and have already told so many people about it!

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