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International Business: Themes and Issues in the Modern Global Economy

DEBRA JOHNSON




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 | #3189136 in eBooks |  2004-03-01 |  2004-03-01 | File type: PDF

|| |'The focus of this book is on multinational enterprises (MNEs) and how they contribute to the increasing economic interdependence (or "globalization") of the world. Johnson and Turner balance their strong European examples with broader use of relevant theory.

With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and
its impact on international business. By doing so, it is entirely unlike other books on the subject.
International Business addresses subjects often neglected by other book...

You can specify the type of files you want, for your device.International Business: Themes and Issues in the Modern Global Economy   |  DEBRA JOHNSON. I really enjoyed this book and have already told so many people about it!

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