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International Cases in Tourism Management

Susan Horner, John Swarbrooke




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 | #2388330 in eBooks |  2004-02-18 |  2004-02-18 | File type: PDF

|| |"The cases are sufficiently broad in covering the tourism industries: airlines, tour operators, publishers, associations, destinations, NGOs, tourism ministries, attractions, hotels, cruise lines, specialty tourism, education/training, timeshares, and others.

International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplement...

You easily download any file type for your gadget.International Cases in Tourism Management   |  Susan Horner, John Swarbrooke. I was recommended this book by a dear friend of mine.

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