[PDF.90pf] International Direct Marketing: Principles, Best Practices, Marketing Facts

International Direct Marketing: Principles, Best Practices, Marketing Facts

[PDF.si87] International Direct Marketing: Principles, Best Practices, Marketing Facts

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 | #4455041 in eBooks |  2007-10-14 |  2007-10-14 | File type: PDF

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|| ||From the reviews: | |"The book has become the widely recognized benchmark in international direct marketing. … this book is of great use to decision-makers who seek best-practice guidance on their way into new markets. Specialist authors share their ex

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and...

You easily download any file type for your device.International Direct Marketing: Principles, Best Practices, Marketing Facts   |  From Springer. I was recommended this book by a dear friend of mine.

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