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International Marketing and Export Management

Gerald Albaum, Edwin Duerr, Alexander Josiassen




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 | #2766737 in eBooks |  2016-06-08 |  2017-06-08 | File type: PDF

||From the Back Cover|| Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e |  | International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers t

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e

 

International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms be...

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