[PDF.54if] International Marketing in Rapidly Changing Environments: 24 (Advances in International Marketing)

International Marketing in Rapidly Changing Environments: 24 (Advances in International Marketing)

[PDF.bg94] International Marketing in Rapidly Changing Environments: 24 (Advances in International Marketing)

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 |  2013-10-24 |  2014-01-03 | File type: PDF

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|| |In this work, international contributors in marketing, agronomic research, economics, and international business look at marketing innovation in emerging markets, export marketing channels, and entrepreneurship and SMEs exporters. Some specific aspects conside

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global ...

You can specify the type of files you want, for your device.International Marketing in Rapidly Changing Environments: 24 (Advances in International Marketing)   |  Bryan Jean, Jyh-Shen Chious. Which are the reasons I like to read books. Great story by a great author.

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