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International Marketing in the Fast Changing World: 26 (Advances in International Marketing)

Barbara Stöttinger




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 |  2015-11-03 |  2015-11-03 | File type: PDF

|| |Business, economics, and marketing scholars from North America, Europe, Asia, and Brazil contribute 12 essays drawn from the Consortium for International Marketing Research meeting in Vienna, Austria, in May 2015, on international marketing in a changing world

Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and inte...

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