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This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes significant updates in the case studies, namely, • Infosys Technologies Limited • SAP India • Global Marketing in Wipro—Growing in Strength • I-Flex Solutions (Currently Oracle Financial Sof...
You easily download any file type for your device.INTERNATIONAL MARKETING | R SRINIVASAN . I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
