[PDF.56op] International Marketing: Sociopolitical and Behavioral Aspects: v. 2 (Haworth Series in International Business)
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International Marketing: Sociopolitical and Behavioral Aspects: v. 2 (Haworth Series in International Business)
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| 2013-02-01 | 2013-02-01 | File type: PDF|
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this fram...
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