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Internationalisierungsstrategien von Luxusmarken (German Edition)

Henning Isbrecht




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 | #4250245 in eBooks |  2009-02-23 |  2009-02-23 | File type: PDF

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Diplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 3,0, Universität Bremen, Veranstaltung: Innovatives Markenmanagement, 165 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Ziel dieser Arbeit soll es zum einen sein, praxisnah aufzuzeigen wie Luxusmarken international tätig werden. Es soll also insbesondere die Frage nach der tatsächlichen Umsetzung von Internationa...

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