[PDF.72jl] Islam, Marketing and Consumption: Critical Perspectives on the Intersections (Routledge Studies in Critical Marketing)
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Islam, Marketing and Consumption: Critical Perspectives on the Intersections (Routledge Studies in Critical Marketing)
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[PDF.cz08] Islam, Marketing and Consumption: Critical Perspectives on the Intersections (Routledge Studies in Critical Marketing)
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| #2776286 in eBooks | 2016-01-13 | 2016-01-13 | File type: PDF||||'Islam <-> Marketing and Islam <-> Consumption are both two-way avenues of influence, as this volume attests. Moreover, these traffic patterns are complicated by the super highway, Marketing <-> Consumption, that threatens to bypass Islam entirely. Th
In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets.
This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a se...
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