[PDF.59iy] Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Peter Cheverton
[PDF.zl83] Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
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"[P]resents a planning methodology for identifying, obtaining, retaining, and developing key customers."
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology.
This fully updated 6th edi...
You easily download any file type for your device.Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status | Peter Cheverton.Not only was the story interesting, engaging and relatable, it also teaches lessons.
