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Kulturelle Aspekte im Internationalen Marketing am Beispiel von Japan (German Edition)

Stephanie Effertz




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 | #4389720 in eBooks |  2006-03-13 |  2006-03-13 | File type: PDF

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Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,3, Technische Hochschule Köln, ehem. Fachhochschule Köln, Veranstaltung: Internationales Marketing, 17 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: In der heutigen Zeit ist es nun keine Besonderheit mehr, wenn ein Unternehmen in einen neuen Markt eintritt, welcher außerhalb der geographischen Landesgrenzen l...

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