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Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

Frederick Newell




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 | #2719780 in eBooks |  2000-03-14 |  2000-03-14 | File type: PDF

||3 of 4 people found the following review helpful.| For everyone in .com this is a MUST read!|By A Customer|Having lived through a .com start up, I thoroughly enjoyed this book as it explains how to be a successful one! Everyone who is involved with a .com this should be a must read.|18 of 22 people found the following review helpful.| Two Thumbs Up|By A Customer|I start a lot o|.com |A few years ago, everybody with a product to sell got a dose of the same religion. In marketing circles, it's called customer relationship management, or CRM. In your house, it's probably called "How the hell did I end up with all these plastic cards in m

Strategies to build rock-solid customer loyalty in the age of E-commerce.

Online retailers like Amazon.com and e-Bay are changing the face of shopping­­much as malls did in the 1970s­­and companies must master new rules to keep customers coming back. Loyalty.com shows companies how to shift their focus from impersonal database marketing to true customer relationship management (CRM), blending CRM and Web strategies to outline a pro...

You easily download any file type for your device.Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing   |  Frederick Newell. A good, fresh read, highly recommended.

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