[PDF.37wv] Managing Customer Value:One Stage at a Time

Managing Customer Value:One Stage at a Time

[PDF.ft58] Managing Customer Value:One Stage at a Time

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 | #2536108 in eBooks |  2009-10-20 |  2009-10-20 | File type: PDF

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|| |“A great blend of the science and art behind managing customer value.” Dipak C Jain, Dean Kellogg School of Management, Northwestern University “Soman offers marketers a great gift — elegantly simple new ways to approach the common yet

How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start — what tools do you use — what heuristics are useful in making these decisions? This book ...

You can specify the type of files you want, for your device.Managing Customer Value:One Stage at a Time   |  Dilip Soman, Sara N-Marandi. I really enjoyed this book and have already told so many people about it!

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