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Marketing and Social Media: A Guide for Libraries, Archives, and Museums

Christie Koontz, Lorri Mon




[PDF.xg52] Marketing and Social Media: A Guide for Libraries, Archives, and Museums

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 | #883860 in eBooks |  2014-05-01 |  2014-05-01 | File type: PDF

||0 of 0 people found the following review helpful.| Dull|By BookBuyer2|One of the dullest books I have encountered during college. I felt it unnecessary for students who are already familiar with social media.|0 of 0 people found the following review helpful.| One Star|By Elaine Mancini|So disappointed. Very slow hoing and not much insight.|0 of 1 people found the following rev| |This handy reference introduces users to the critical concepts associated with applying marketing and social-media campaigns employed in the retail world to nonprofit organizations. The book employs a coherent structure and lucid prose, and no aspe

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign.

Beginning with mission, goals, and objec...

You easily download any file type for your device.Marketing and Social Media: A Guide for Libraries, Archives, and Museums   |  Christie Koontz, Lorri Mon. I really enjoyed this book and have already told so many people about it!

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