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Marketing Cases from Emerging Markets
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| #4222029 in eBooks | 2013-09-03 | 2013-09-03 | File type: PDF||From the Back Cover|Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and time
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in differen...
You easily download any file type for your device.Marketing Cases from Emerging Markets | From Springer.Not only was the story interesting, engaging and relatable, it also teaches lessons.
