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Marketing Channel Strategy

Robert Palmatier, Louis Stern, Adel El-Ansary




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 | #906984 in eBooks |  2016-06-03 |  2016-06-03 | File type: PDF

||0 of 0 people found the following review helpful.| Still satisfied with the overall quality of the product|By Edward Hall|Arrived just as described with a little wear and a few pages that have been highlighted. Still satisfied with the overall quality of the product.|About the Author||Robert W. Palmatier is Professor of Marketing and John C. Narver Endowed Professor in Business Administration at the Foster School of Business, University of Washington, USA. |Louis Stern is John D. Gray Professor Emeritus of Marketing at the K

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.


Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience—f...

You can specify the type of files you want, for your gadget.Marketing Channel Strategy   |  Robert Palmatier, Louis Stern, Adel El-Ansary.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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