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Marketing für Männer. Geschichte, Entwicklung, internationaler Vergleich (German Edition)

Markus Kutscha




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 | #4305091 in eBooks |  2007-06-12 |  2007-06-12 | File type: PDF

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Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Technische Universität Berlin (Fachbereich Marketing), 83 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: In dieser Arbeit werden Erkenntnisse zum Konsumverhalten der Geschlechter gegenüber gestellt. Frauen und Männer zeigen bezogen auf den Konsum situationsabhängig verschiedene Verhaltensweisen. Vertiefe...

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