This book gives emphasis on the latest trends and developments in marketing, with stress on the significance of communication between marketing and all the other fields of the business. It introduces new views in successful tactical market planning, and gives examples of market- focused, original and customer-driven action. It focuses on customer relationship management, brand building, optional market channels, and international marketing. Topics included ar...
You can specify the type of files you want, for your device.Marketing Management | Amar Jyoti. I really enjoyed this book and have already told so many people about it!
