[PDF.21gy] Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

[PDF.hb70] Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

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 | #1385953 in eBooks |  2012-12-14 |  2012-12-14 | File type: PDF

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||0 of 0 people found the following review helpful.| Not a good read.|By Sherrie Hess-Anderson|Not a good read...but informative...if you like text books...you will like this...but if you are looking for a good read...this is not for you.|1 of 1 people found the following review helpful.| A must-read for businesses looking for new growth|By sdbj|Marketing to the Ageing Consumer i| ||"Marketing to the Ageing Consumer is a much-needed pioneer. Our population is ageing and it is common knowledge that older people have different needs and preferences to younger people. Yet, there is virtually no literature that documents the changes that are

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

You easily download any file type for your gadget.Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business   |  D. Stroud, K. Walker. A good, fresh read, highly recommended.

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