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Media Selling: Television, Print, Internet, Radio

Charles Warner




[PDF.ct31] Media Selling: Television, Print, Internet, Radio

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 | #333935 in eBooks |  2011-08-26 |  2011-08-26 | File type: PDF

||1 of 1 people found the following review helpful.| One Star|By JB|This is an outdated book on old school media not relevant in today's market.|1 of 2 people found the following review helpful.| Covers the subject of media sales completely|By Claude Whitacre author|This is more of a textbook than a book on the ins and outs of selling. You read about the different types of media| |“Media Selling has set the bar once again—providing the new knowledge standard for the industry.  Whatever segment of media and advertising you’re involved in, you must read Media Selling to matter in the next-generation of

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales.

  • A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media

  • You easily download any file type for your device.Media Selling: Television, Print, Internet, Radio   |  Charles Warner.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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