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Multinationals and Europe 1992 (RLE International Business): Strategies for the Future (Routledge Library Editions: International Business)

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 | #4494168 in eBooks |  2013-01-25 |  2013-01-25 | File type: PDF

|| |. . . this book presents a valuable contribution to the analysis of an important and, thus far, quite neglected domain of international economic integration and TNCs.|–Transnational Corporations|About the Author

When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non...

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