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| #1980463 in eBooks | 2009-11-04 | 2009-11-04 | File type: PDF||About the Author|Ruth Rentschler is the director of the arts and entertainment management program at Deakin University-Melbourne. She is the author of many award-winning professional papers and the editor of several books, including the" Cultural and Entertainme
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves....
You can specify the type of files you want, for your gadget.Museum Marketing | Ruth Rentschler, Anne-Marie Hede. I was recommended this book by a dear friend of mine.
