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Narrative Management in Corporate Japan: Investor Relations as Pseudo-Reform (Sheffield Centre for Japanese Studies/Routledge Series)

Chie Yorozu




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 |  2015-11-19 |  2015-11-19 | File type: PDF

||About the Author|| |Chie Yorozu is an Assistant Professor at Nagoya University, Graduate School of Economics in Japan.


Scandals and failures in some of the best known international Japanese-owned companies have shown that there is sometimes a considerable difference between the public and internal narratives of Japanese firms. This book explores the extent to which Japanese firms’ public claims reflect wider reality.



Exploring how and why corporate narrative-management is ‘accepted’ or ‘rejected’ by external and inter...

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