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On Target: How the World's Hottest Retailer Hit a Bull's-Eye

Laura Rowley




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 | #1251605 in eBooks |  2007-08-20 |  2007-08-20 | File type: PDF

||7 of 7 people found the following review helpful.| From the Inside|By P. A. Greenman|As a 24-plus year team member with Target Stores I was skeptical in reading a book about a company that I know everything about, or so I thought. I was pleasantly suprised at Laura Rowley's "On Target." As an insider, I found the book to be accurate and balanced. Rowley gives a detailed account of the rich family history behind the Bulls-eye|From the Inside Flap|"When I go into a competitor’s store, I have this uncontrollable urge to get whatever I need and get the heck out. With Target it’s more like, ‘Stick around for a while, relax.’"
–Target customer |If you&r

The first behind-the-scenes look at the stunning success of America's hippest discount retailer

Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnersh...

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