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One Billion Customers: Lessons from the Front Lines of Doing Business in China

James McGregor




[PDF.pp77] One Billion Customers: Lessons from the Front Lines of Doing Business in China

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 | #206467 in eBooks |  2005-10-19 |  2005-10-19 | File type: PDF

||0 of 0 people found the following review helpful.| Entertaining and Enlightening|By Edward J. Barton|The book is a good primer for anyone looking to conduct business in China. The book itself is getting dated, even the second edition, and the Chinese are becoming more Westernized in their business interactions. However, it cannot be understated that any attempt by a Western business executive to show respect for the traditions,|From Publishers Weekly|The promise and perils-mostly the latter-that Western businesses face in China's huge but chaotic market are probed in this illuminating if not quite reassuring primer. Ex-Wall Street Journal China bureau chief McGregor presents a series o

It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge -- nothing is...

You easily download any file type for your gadget.One Billion Customers: Lessons from the Front Lines of Doing Business in China   |  James McGregor.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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