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Organic, Inc.: Natural Foods and How They Grew

Samuel Fromartz




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 | #1513009 in eBooks |  2007-03-05 |  2007-03-05 | File type: PDF

||6 of 7 people found the following review helpful.| Insight into the organic movement|By Malvin|"Organic Inc" by Samuel Fromartz offers a good introduction to the natural food movement. Written primarily for a popular audience, the book combines research with short histories, case studies and profiles of prominent personalities and companies that have shaped the industry. Although the author's frequent interjections about his ow|From Publishers Weekly|In recent decades, organic food—the idealistic, natural alternative to industrial agribusiness and processed packaged foods—has grown into a multibillion-dollar business. Fromartz's portrait of the adolescent industry reveals t

Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at 20 percent a year as products like organic ketchup and cor...

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