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Outline the elements in the marketing communications mix and examine the main reasons why marketing communications techniques are such important tools in global marketing today

Christian Berger




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 | #4294409 in eBooks |  2008-11-04 |  2008-11-04 | File type: PDF

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Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Wales Institute, Cardiff (University of Wales Institute, Cardiff), course: International and Strategic Marketing, 14 entries in the bibliography, language: English, abstract: Nowadays it is necessary to consider the steps of marketing communication because it is becoming a very complex process. In the beginning a com...

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