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Performing Consumers: Global Capital and its Theatrical Seductions

Maurya Wickstrom




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 | #2803468 in eBooks |  2006-08-21 |  2006-08-21 | File type: PDF

||4 of 4 people found the following review helpful.| Fascinating...|By J. Tackett|If you are at all interested in corporate america's devilish intentions...towards you and your children...you should read this book.

However, if YOU are one of the corporate marketers that the author describes...you should buy every copy of this book and subsequently burn them...lest your devious designs be brought into the light.<

Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores.


Looking at our performative desire to ‘try on’ otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar’s Palace in Las V...

You can specify the type of files you want, for your device.Performing Consumers: Global Capital and its Theatrical Seductions   |  Maurya Wickstrom.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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