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Perspectives on International Marketing - Re-issued (RLE International Business) (Routledge Library Editions: International Business)

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 | #4495889 in eBooks |  2013-01-04 |  2013-01-04 | File type: PDF

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Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increas...

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