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Pikachu's Global Adventure: The Rise and Fall of Pokémon

From Duke University Press Books




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 | #986006 in eBooks |  2004-01-15 |  2004-01-15 | File type: PDF

||4 of 6 people found the following review helpful.| Excellent comprehensive look into Japanese influence on consumer culture|By beth|Each chapter is written by a different expert in various fields (business, anthropology,etc) and offers a very deep view of the Japanese and global consumer market using pokemon as a basis for discussion. It is a very interesting read even if it is not being used as a text book. Great for business| |
“I took a peek at the table of contents for Pikachu’s Global Adventure, then read a little of the introduction, and the next thing I knew I was deep, deep in the book and didn’t want to stop. The writing was that engaging, the inf

Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokémon eventually became the top grossing children's product of all time. ...

You can specify the type of files you want, for your gadget.Pikachu's Global Adventure: The Rise and Fall of Pokémon   |  From Duke University Press Books. A good, fresh read, highly recommended.

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