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Price in International Marketing (Cuadernos de documentación)

David Carnicer Sospedra




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 |  2014-07-01 |  2016-09-01 | File type: PDF

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The marketing mix is the coherent combination of policies of Product, Price, Distribution and Communication which, well structured, allows us to introduce a differentiated offering in a market with the intention of adequately position ourselves to achieve sales and profits.

Just like in the different elements of the marketing mix there may always exist some element of subjectivity, since it is difficult at times to determine whether a product has higher qualit...

You easily download any file type for your gadget.Price in International Marketing (Cuadernos de documentación)   |  David Carnicer Sospedra. I was recommended this book by a dear friend of mine.

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