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Public Opinion Polling in a Globalized World (TNS Political & Social)

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 | #4466249 in eBooks |  2007-11-14 |  2007-11-14 | File type: PDF

||From the Back Cover||Understanding public opinion is integral to modern democracies. It shapes public policies; it helps politicians to connect with their audiences; it reveals underlying issues that are of utmost importance for political decision-makers. | |Soc

Understanding public opinion is integral to modern democracies. Social research and opinion polls give people the opportunity to express their views and provide an efficient way to measure public opinion. This book illustrates how public opinion polling matters in politics, in the public sphere, and more generally in globalized economies. It presents results from opinion polls in more than 30 countries, especially 12 in-depth case studies from various countries around...

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