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Reimagining Business History

Philip Scranton, Patrick Fridenson




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 | #1556986 in eBooks |  2013-02-08 |  2013-02-08 | File type: PDF

||1 of 3 people found the following review helpful.| Looking for a new book for a business history course|By Chris|I am teaching business history this fall for general liberal arts students and have been looking for a new book to replace John Steele Gordon's Empire of Wealth. This came up on my list and I just finished it. If I were teaching an more advanced (intro grad) course, I would absolutely use it. I'm not sure about under| ||"Business history too readily behaves as a smaller and submissive sibling of economics and economic history. In Reimagining Business History, the authors suggest more expansive and rewarding possibilities, and their attempt to push the field beyond it

Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. Reimagining Business History prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, and long-term environmental consequences.

During the past half century, the history of American business beca...

You easily download any file type for your device.Reimagining Business History   |  Philip Scranton, Patrick Fridenson. A good, fresh read, highly recommended.

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