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Reshaping Retail: Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

Stefan Niemeier, Andrea Zocchi, Marco Catena




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 | #1193200 in eBooks |  2013-06-06 |  2013-06-06 | File type: PDF

||1 of 4 people found the following review helpful.| Lousy Read. Shallow knowledge|By Cedric Mui|Content is very superficial. And outdated in terms of technological adoption.

Seems like author is out to make a quick buck.|1 of 1 people found the following review helpful.| Dynamic analysis and interesting insight|By Siro|The book gives to the reader a dynamic approach,| ||“A fascinating book about the new realities of retail. The connected consumer is in control and businesses that put them first with a seamless experience of their brand across channels,countries and screens will continue to win.”—Peter Fi

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before.

Given all of this, it can ...

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