[PDF.89en] Selling Sin: The Marketing of Socially Unacceptable Products

Selling Sin: The Marketing of Socially Unacceptable Products

[PDF.op28] Selling Sin: The Marketing of Socially Unacceptable Products

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 | #594605 in eBooks |  2003-12-30 |  1996-09-30 | File type: PDF

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||0 of 0 people found the following review helpful.| Three Stars|By Ignacio Javier Duran|Good book for a historic perspective of marketing in these settings. However, it is a bit outdated.|4 of 5 people found the following review helpful.| Enlightening|By Morgan Luce|Prior to my study on marketing and advertising, I had never really considered the role of selling socially unaccep| |"The book provides a well-researched and interesting examination of the problems that occur when selling unpopular products, whether or not society is divided over the acceptance of the particular product categories examined in this book (or even the marketing

Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lea...

You easily download any file type for your device.Selling Sin: The Marketing of Socially Unacceptable Products   |  D. Kirk Davidson. Which are the reasons I like to read books. Great story by a great author.

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