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| #2525574 in eBooks | 2015-10-08 | 2015-10-08 | File type: PDF||||"As a pioneer in the field of sensory marketing, Bertil Hultén is thoroughly familiar with this quickly growing marketing approach. In Sensory Marketing: Theoretical and Empirical Grounds he explains theoretical and practical aspects of
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the worl...
You easily download any file type for your device.Sensory Marketing: Theoretical and Empirical Grounds (Routledge Interpretive Marketing Research) | Bertil Hultén. I really enjoyed this book and have already told so many people about it!
