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| #981146 in eBooks | 2014-01-30 | 2014-01-30 | File type: PDF||5 of 5 people found the following review helpful.| Sit Down with a Pencil and a Paper!|By Birud|First a disclaimer: the first co-author (Dr. Robert Lusch) was my dissertation chair, and the second co-author (Dr. Stephen Vargo) a senior colleague ahead of me in the same program, who stood out even then because of his independent thinking. I have tried to keep my review as much objective as possible, but I do not claim that I hav||'Lusch and Vargo's new volume is a radical innovation in marketing thinking. The volume brilliantly advances and consolidates the S-D logic initial research proposal, intriguingly suggesting an interdisciplinary scientific paradigm which will engage numerous s
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, producti...
You can specify the type of files you want, for your gadget.Service-Dominant Logic: Premises, Perspectives, Possibilities | Robert F. Lusch, Stephen L. Vargo. I really enjoyed this book and have already told so many people about it!
