[PDF.95yk] Shopper Marketing 101: Making Brand Shopper Ready

Shopper Marketing 101: Making Brand Shopper Ready

[PDF.jo54] Shopper Marketing 101: Making Brand Shopper Ready

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 | #1818939 in eBooks |  2015-04-30 |  2015-04-30 | File type: PDF

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||About the Author|Nitish Rai Gupta is a seasoned marketing professional with experience in building brands in more than 20 countries across Asia, Africa and India. He has worked for organizations like Procter and Gamble, Coca-Cola and Heinz in various capacities

What is the difference between a consumer and a shopper?
Does your brand appeal to both of them?
How does shopper behaviour differ from consumer behaviour?
How important are 'channels' and 'retailers' in your brand's success?
What is the science behind winning with shoppers and retailers?

Shopper Marketing 101 successfully answers these questions and gives you a simple blue print that can help you make your brand plans such tha...

You easily download any file type for your gadget.Shopper Marketing 101: Making Brand Shopper Ready   |  Nitish Rai Gupta. Which are the reasons I like to read books. Great story by a great author.

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