[PDF.85nf] Sponsorship in Marketing: Effective Communication through Sports, Arts and Events

Sponsorship in Marketing: Effective Communication through Sports, Arts and Events

[PDF.ux55] Sponsorship in Marketing: Effective Communication through Sports, Arts and Events

Sponsorship in Marketing: Effective  T. Bettina Cornwell epub
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 | #853757 in eBooks |  2014-07-17 |  2014-07-17 | File type: PDF

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||1 of 1 people found the following review helpful.| An Excellent Resource!|By Emeraldsky|This book is really helpful-- like a reference book on how sponsorship works. It is very different than others that just focus on getting a sponsor or writing a proposal. It would be nice if it included more strategies for using social media with sponsorship, but all in all, this book is a must have for sponsorship seekers wanting to know wh| ||"Bettina Cornwell is one of the leading sponsorship academics worldwide. Sponsorship in Marketing is a must-read for any executive in our industry and any undergraduate considering a future marketing career."|– Jamie Cunningha

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful spon...

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