[PDF.48gm] Sport Consumer Behaviour: Marketing Strategies

Sport Consumer Behaviour: Marketing Strategies

[PDF.lw24] Sport Consumer Behaviour: Marketing Strategies

Sport Consumer Behaviour: Marketing  Daniel C. Funk, Kostas Alexandris, Heath McDonald epub
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 | #186687 in eBooks |  2016-07-18 |  2016-07-18 | File type: PDF

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||About the Author||Daniel C. Funk is a Professor and Washburn Senior Research Fellow in the Department of Sport and Recreation Management within the School of Sport, Tourism and Hospitality Management at Temple University, USA. His research exami

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas incl...

You easily download any file type for your device.Sport Consumer Behaviour: Marketing Strategies   |  Daniel C. Funk, Kostas Alexandris, Heath McDonald. I was recommended this book by a dear friend of mine.

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