[PDF.84ae] Success Factors of Brand Extension in International Marketing

Success Factors of Brand Extension in International Marketing

[PDF.hg69] Success Factors of Brand Extension in International Marketing

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 | #4235750 in eBooks |  2006-07-28 |  2006-07-28 | File type: PDF

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Master's Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Hamburg, 99 entries in the bibliography, language: English, abstract: Over the last decades, an increasing number of companies have begun to recognize that their brands are the most real and marketable assets they have developed and thus are a source of competitive advantage (e.g. Aaker 1990, p. 47; Kapfe...

You easily download any file type for your gadget.Success Factors of Brand Extension in International Marketing   |  Carolin Wobben. I really enjoyed this book and have already told so many people about it!

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