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Successfully Doing Business/Marketing In Eastern Europe (Routledge Studies in International Business and the World Economy)

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 | #3813126 in eBooks |  2012-12-06 |  2012-12-06 | File type: PDF

||About the Author||Dr.V.H. (Manek) Kirpalani is a widely recognized authority in the field of international business and marketing. He is currently a member of the Marketing Department,College of Business (AACSB accredited), Bloomsburg University

Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demogr...

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